YouTube Shorts have emerged as a powerful tool for content creators to engage with their audience. These short, vertical videos, created using a smartphone and uploaded directly to YouTube, are akin to Stories on other social media platforms… such as Instagram.
However, they offer unique opportunities for creators to increase their views and engagement. This article will delve into a comprehensive strategy that YouTube creators can employ to maximize their reach with YouTube Shorts, with some pro tip as well.
But, let’s go step by step! The first step in leveraging YouTube Shorts is understanding what type of content resonates with viewers. Tutorials, life hacks, before-and-after videos, quick tips, common myths, motivational videos, fun facts, and unboxing/reviews are all popular themes that can garner significant views. The key is to create snappy, engaging content that compels viewers to stop scrolling, watch the entire video, and ideally, watch again and share. Also, think of the most trending short-form content… even on other platforms… and replicate it.
Then, re-organize your YouTube channel layot a bit. In fact, adding your Shorts video to the ‘Featured’ section can significantly increase views. This section is often the first thing viewers see when they visit your channel, making it an excellent place to showcase your best Shorts. And, creating attractive thumbnails for your Shorts can further boost views. Thumbnails play a crucial role in enticing viewers to click on your video, so it’s essential to make them as appealing as possible. Thumbnails are not seen in Shorts feed, but they are in Search, suggested, and your channel homepage… so, optimize them.
Optimizing your YouTube Shorts’SEO is another critical aspect of this strategy. This involves incorporating SEO-focused tags and keywords(and hashtags) to make your Shorts more discoverable. Then, after you did many Shorts, you can also start analyzing your Shorts’ performance can provide valuable insights into what works and what doesn’t, allowing you to refine your strategy accordingly.
But what not everybody knows, timing is also crucial when it comes to posting your Shorts. Consider when your target audience is most likely to be online and schedule your posts accordingly! And so in consistency, so important. Regularly uploading Shorts can help build brand recall and loyalty among your viewers.
However, creating and getting views YouTube Shorts can be a daunting task, especially for new or smaller creators. This is where LenosTube comes in. LenosTube (here their views, which we use) is one of the best YouTube marketing agencies, which can help kickstart the promotion of your new Shorts. Especially, with their monetizable views and Google ads views, which are cheap yet powerful. With their expertise in YouTube SEO and views, LenosTube can help promoting your Shorts and get the ball rolling.
Pro tip: One of the most effective ways to leverage YouTube Shorts is by using them to showcase full-length content. By publishing short-form videos that link back to related full-length videos, you can create additional opportunities to share long-form content with your target audience. This approach not only increases views on your Shorts but also drives traffic to your other videos.
In conclusion, YouTube Shorts present a golden opportunity for creators to increase their views and engagement. By creating engaging content, optimizing your Shorts, and leveraging the services of a YouTube marketing agency like LenosTube, the best one we ever tried, you can effectively harness the power of YouTube Shorts to grow your channel. Remember, the goal is not just to get views…. but to create content that resonates with your audience and keeps them coming back for more!
